For online businesses would have been familiar with Facebook marketing.
Facebook is a popular social media with the number of users was fantastic. So do not be surprised if a lot of people who use Facebook to do the promotion or sale of products and services online.
Many who have tasted success, but many also fail.
Well, I hope I hope you include people who are successful.
Before discussing more about Facebook marketing, our first acquaintance with this one marketing strategy.
In short, Facebook marketing can be defined as a marketing technique and sale of products or services by using Facebook.
Promotion strategies practiced this one quite easily, with low cost and also reach a wider customer.
More delicious again, we can perform targeted promotion, so the conversion rate will be much higher obtained.
Before the start.
There are a few things that you must meet.
First, you must have a website.
If you want to sell products online, it is advisable to have a website.
Supposing a website is a place where you sell. While social media is an employee you hire.
So the main task is the promotion of social media and direct visitors to your website.
Second, create a special Facebook account.
Create a new Facebook account specifically for businesses. Then Add friend who targeted so that your promotions more effective.
Do not direct promotion, but woke up first interaction with your Facebook friends.
If both of the above is you meet, it's time to run our primary mission is practiced Facebook marketing techniques.
Step By Step Techniques Facebook Marketing
1 # Setting Account
I assume that you can create a Facebook account. So we just setting the stage for that sale you can reach many people.
Fill in your details as completely as possible in the profile section
Make sure the settings of your status "public", aims to be more and more people see the status of your share.
Use a profile photo with a picture of an attractive and clear
2 # Add Friends Targeted
In order for our promotion on Facebook can bring a lot like, share, and sales, then one way is to make friends with people who are interested in your product or your business.
This is called targeted add friends that is looking for a friend on Facebook who are passionate about your business or your product.
Typing a keyword in the search Facebook. Suppose you sell health products, so typing the word "health" and click search.
Select the tab page and find some popular pages (character a lot like, share and comment)
Add people who commented or those who like and share
Further to the groups tab and find some of the popular group then join
Add the group members, prioritizing those who often comment or ask
Well, let you avoid account blocking facebook then limit the number of add friends every day. Add a maximum of 100 people per day.
3 # Build Branding
Yes, the next step after the add friends targeted is to introduce who you are? What your business? and what products will you sell?.
It aims to be a friend you just add before knowing if you are selling a product they are interested.
But, do not let you direct sale yes.
Building a brand is different from the promotion.
Objectives we just tell them who we are and what we are selling.
You do this by sharing tips or articles that are relevant to your products and your business.
Suppose you sell a "slimming".
You can share tips or articles relating to the slimming products, such as diet tips, weight loss tips, special diet or healthy food.
Make creative as possible.
Educate them with the content.
Oh yes, the occasional slip articles that somewhat eccentric, funny, and entertaining. You'll be getting familiar with your new friends on Facebook.
4 # Do not Sell Expensive
Do not get me wrong before. I mean who do not sell expensive products, but your attitude on Facebook.
Certainly not often you see people who sell on Facebook, but when many are asking in the comments even ignored, in PHP-in just like that.
Kan pain, hehe.
If you are asked continuously ignored how it feels? certainly disappointed right.
Well, that's what we must avoid.
Not to make them not to buy just because you do not respond to their questions.
It's a silly thing, but there are still online businesses do.
From now on, pay attention to prospective customers, if anyone asks sure you respond quickly and appropriately.
Remember the quote below.
Often people buy not because the products are needed, but because I liked the way you behave and speak the word.
5 # Post Evidence
One of the best form of promotion is to show proof of business activity, such as testimonials, image delivery products, and so forth.
This will make the reader curious and want to know the products you sell. In addition, posting evidence also increase conversion rates and promotional effectiveness.
You should try it.
The initial step to begin is asking for testimonials from customers of your product.
Can be through chat, sms, or video.
Later testimony earlier post on Facebook and include photos of your products.
6 # Share
I think everybody would like it if given something free. Moreover, if it is free to be useful, it would have a lot of people like you.
Like in the sense of respect and care about the business you are in.
The more people who care about your business then it will be easier to develop.
Well, it can also be used as a powerful marketing strategy Facebook to solicit buyers.
You can distribute an ebook, product samples, free trial, or others related to your business.
Suppose you sell a "slimming", then you can distribute ebooks related to the product, such as "ebook diet", "natural slimming ebook", etc.
.. Or you can also share samples of your product for free to a few potential customers on Facebook.
7 # Use FansPage Facebook
One excellent feature Facebook is widely used online business is a Facebook page (Facebook page).
The Facebook page allows you to promote your business specific and targeted mainly Facebook Marketing.
You can create as many pages at once in one Facebook account, so that means you do not need to create a new Facebook account to your other businesses.
Facebook Page is different from the Facebook profiles (Facebook account).
The difference is:
Promotion features a more complete
Could have more than 5,000 friends and fans, in contrast to the Facebook account that is only limited to 5000 friends.
Forms of friendship in the Facebook Page classified as a passive means you can not directly add friends to your Facebook Page, but it should make me-like a Facebook Page you first.
Facebook Page can be added by using the features of third-party add-on applications
Can have more than one admin
Feature complete analystic
To create a Facebook Page, can directly access the following address: http://facebook.com/pages/create
Well, later more and more fans or like on Facebook Page you will increasingly broad reach and conversions you get.
So your task after creating a Facebook Page is to bring as much as possible to like the Facebook Page.
Wearing facebook advertising (pay)
Using a box like that in the paste to your website
Using embed post
Using email signatures
Invite them manually from Facebook Page
… and many more.
8 # Content Marketing Facebook
Previously I've been vividly discussed the strategy for marketing content (read: marketing content strategy to blow up the traffic and sales).
Well, not much different from that applied marketing content on your blog or website. Content marketing Facebook also have the same points.
Facebook for marketing content, the goal is more focused on improving the interaction between the content that you post to those who see it.
Forms of interaction such as like, share, and comment.
Well, the more interaction your post will then quickly become viral and the impact of sales increases.
One powerful way to boost interaction in Facebook is granting trigger sentence at the end of the posting. Suppose you want your post much like, then you can add a clause like this in the description of the post:
"Like before dong this status"
"Like if yes vote"
"Like if you agree"
"Like if you have ever experienced"
… and others.
Meanwhile, if you want to share a lot of your posts, you can add the following sentence:
"Share if helpful"
"Share for requiring"
"Share used dong"
"Help share ya"
… and others.
If you want to post many comments it can be added to a sentence like the following:
"Its still confused, please comment"
"Please input and criticism yes"
"If you want to ask-nanya please comment"
"That may not agree with the comment"
SUCCESS was patterned, FAILED also patterned.
That's some Facebook marketing strategies that you can practice. Good luck…